Awareness + image
Feed, daily stories, short reels. A targeted Auvergne audience, a local creator's voice.
Give your business visibility with a targeted Auvergne audience.
Travel in Auvergne is the regional editorial media that brings together a travel guide, an interactive map and Instagram. We speak to locals who go out and to travellers planning their stay. Below you'll find our channels, our audience and our partnership formats.
Audience
Local and tourist, both at once.
Travel in Auvergne speaks to locals who go out close to home and to travellers planning their stay. A double audience that few regional media manage to reach at the same time.
40 k+
Social media community
- Instagram + Facebook · @travel_in_auvergne
- Locals + travellers planning a trip
- Posts, stories and reels every day
300+
Editorial picks
- Editorial selection, by hand
- 4 départements covered
- Catalogue added to every week
Multi-channel
Coordinated visibility
- Active Google SEO
- Visibility on ChatGPT and Perplexity
- Listed on the interactive map
Our channels
Five complementary channels for your visibility.
Each partnership format uses one or more channels. You choose according to your goal (awareness, traffic, bookings, brand image) and your budget.
SEO website
Intent-driven traffic
Place pages, editorial guides, interactive map, magazine. Ranking on Auvergne travel searches.
Interactive map
Local discovery
Marker, photos, direct link to your page. Permanent presence, featured placement possible.
Editorial magazine
Long-form article
A bylined story, original photos, and your business set in the context of its area.
Bespoke production
Content you own
Field reporting, photo and video, delivered for your own channels (website, social media, press).
Profile
Who you're talking to when you choose us.
A double audience, French and qualified. The precise figures (sources: GA4 + Instagram Insights) are shared in the full media kit on request.
Core demographic
30-50 years old, ABC1
Origin
Mainland France
Key areas
AURA, Île-de-France
Main use
Mobile-first
High season
April → October
Key intents
Go out, travel, learn something
Top searches
Sancy, Salers, Vichy, Puy
Loyalty
Returning audience
📊 Precise, sourced data in the full media kit: Instagram volumes, GA4 metrics, engagement rates, examples of past campaign performance. Request it below, sent within 24 h.
Formats
4 partnership formats
What we offer, in what context, at what indicative price. Tailored quote within 48 h.
| Format | Who it's for | Indicative price | Turnaround |
|---|---|---|---|
Claim your page | Any listed business | Free | 48 h after confirmation |
Editorial feature | Upmarket restaurant, hotel or provider | Quote €800-2,500 | 3-4 weeks |
Instagram sponsorship | Hotels, restaurants, brands | Quote €400-1,500 | 2-3 weeks |
Advice & bespoke content | Tourist offices, town halls, regional brands | Day rate or package | Depending on scope |
Prices are indicative. Tailored quote depending on brief, season and urgency.
Partnership examples
What a campaign with Travel in Auvergne looks like.
Three typical formats, to give you an idea of the result. Named client case studies in the full media kit.
Editorial feature
Signed article + homepage photo
A visit from the local team, original photos, long-form writing in the Travel in Auvergne editorial voice. Featured on the home page for a week.
Instagram sponsorship
Feed carousel + stories + reel
Local photo and video production, brief approved beforehand, tracked link to your business. Detailed reporting after publication.
Bespoke content
Multi-platform field report
Several days on site, high-definition photos, a short video, a long article. Deliverables you can reuse on your site, your social channels and in your press kit.
Full media kit
Get the exact figures and our case studies.
The full PDF covers: Instagram volumes, GA4 data, sourced demographics, examples of past campaigns, prices by format and the package grid. For identified prospects only, sent within 24 hours.
- Dated, sourced audience figures
- Full demographics (age, location, interests)
- Detailed rates and package pricing
- Anonymised case studies
Or by email: contact@travelinauvergne.fr