An audience that's just waiting for it
More than 40,000 people on our social channels (Instagram and Facebook), a newsletter that's just getting going and a site that's growing on Google. Your content reaches an audience that already loves Auvergne.
Ambassador programme
Are you a content creator? Tell the story of Auvergne with us.
Photo, video, reels, writing, podcast: whatever your favourite format. If you tell the story of Auvergne from a point of view all your own, we want your name on Travel in Auvergne.
Why join
What you get, in practice
Your byline, not ours
Your name appears on the pages you publish. A dedicated profile on “The team” page. You keep ownership of your photos. You do the talking.
Direct access to the editorial cockpit
Once you're approved, you publish your places and articles directly in the back office. No go-between, no sign-off on every comma. A voice framework, not a straitjacket.
A real local community
Ambassadors talk to each other: shared scouting, outings in the field, a coordinated calendar. You're not alone in front of your screen.
Who we're looking for
Not a typical profile, a point of view
Content creators, whether pro, semi-pro or simply passionate, passing travellers or settled locals. No subscriber quota, no minimum number of followers. What we look at:
- A distinctive voice, proudly first-person
- A creative field (photo, video, writing, audio, hybrid formats…)
- An angle you care about (seasons, hiking, food, heritage, family…)
- Recent published work we can look at
- A wish to match our editorial voice (factual, no superlatives)
Your formats
All media count
You work in photo, video, writing, sound, or several at once. Pick what you do best, and we'll shape your place on the site and on our channels to match.
Photo
Video / Reels
Writing / blog
Podcast
Instagram / TikTok
Other
How it works
Four steps, not one more
- 1
You apply
Form at the bottom of the page, 5 minutes. You leave a link to your best content.
- 2
We take a look
We read your pitch and look through your profiles. A reply within seven days, whatever happens.
- 3
We talk
If we're aligned, a call or a written exchange to settle the scope, the topics and the pace.
- 4
You publish
Access to the back office. You publish your places and your articles. We share them on our social networks, TikTok and the newsletter.
Your questions
Before you apply
Do you have to be a professional to be a Travel in Auvergne ambassador?+
No. We welcome travellers discovering Auvergne, locals sharing their spots, and content creators both professional and amateur. The only criterion: a distinctive eye and the wish to bring the brand to life.
Do you have to live in Auvergne to apply?+
Not necessarily. We welcome travelling ambassadors who spend time in Auvergne and have something to say about it. Much of our audience discovers the region through other travellers' eyes, and that's perfectly fair.
Is it paid?+
The programme is just starting. For now: your name on what you write, your content shared with a community of 35,000+ people on our social networks (Instagram and Facebook), and access to the editorial cockpit to publish. When we have enough traffic and partnerships, we'll share. No false promises.
How much content do I need to produce?+
No set quota. We'd rather have one carefully made piece a month than a so-so daily stream. You set the pace, we coordinate to avoid doubling up.
How does the selection work?+
We look at your links (Instagram, TikTok, blog), check the fit with our editorial voice (factual, sincere, no superlatives), and get back to you within seven days. If we're aligned, we talk specifics.
Step 1
We're listening
Five minutes to apply. No application is judged on spelling or polish: we look at your eye and how regularly you post.